Why TryBlue Bluetooth

Bluetooth is short-range wireless technology used for interconnecting mobile phones, computers, and personal digital assistants (PDAs). It is the technology that enables earpieces to work with cell phones.

Consider this: more than 3.1 billion people worldwide and 200 million in the U.S. use cell phones, and more than 71% of them are Bluetooth-enabled. Industry experts forecasted that 89% of major brands planned to deploy campaigns via mobile phones in 2008.

In an era when our eco-system is on the minds of many, companies are looking for eco-friendly ways to operate effectively without hurting the environment. If your company is one of the smart ones looking to take environmentally friendly approaches to your marketing strategy then we say "Go Green, TryBlue". By incorporating a Bluetooth campaign into your digital media strategy you will maximize your efforts in the viral marketing arena.